Enabling the future of insurance

Value-Added Product (VAP) portfolios rarely fail at launch. More often, they begin to weaken quietly in month 12, month 18, or once early commercial excitement gives way to operational reality. The issue is seldom that the product was poorly conceived. It is that the portfolio was not managed as a living system after launch. The […]

In many organisations, pricing is still treated as a technical output: a tariff, a rate chart, a spreadsheet calculation or the final step before market launch. For high-performing Value-Added Product portfolios, that view is no longer sufficient. Pricing has become one of the most important strategic disciplines in the portfolio management toolkit sitting at the […]

Most organisations offer a suite of Value‑Added Products (VAP’s), but not all VAPs perform equally. The difference between high-performing and underperforming VAPs is simple: relevance. The question every organisation should ask is: Are customers actually using the benefits they’re paying for? The VAP market has become increasingly crowded. Across insurers, OEMs, finance houses, dealers and […]