How design thinking can help you know your customers better than they know themselves

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How design thinking can help you know your customers better than they know themselves

While the term design most often conjures up images of objects – from clothing to consumer products to skyscrapers – true design in its most honest form refers to a dynamic process rather than a static end-result. Quite simply, design thinking is the process of observing, researching, experimenting, modelling and testing processes (as well as […]
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